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Facebook Customer Service Number 1-844-891-8764

Why Messenger for the Front Lines of Customer Care?

Facebook Customer Care Number  1-844-891-8764 USA


According to USA Today, Facebook views Messenger for Business as a venue for “conversational
commerce.” As head of Facebook Messenger David Marcus states, “…for so long, doing business
was always conversational. Web (e-commerce) is truly an anomaly. It feels good to have a more
human relationship when you’re buying things…”

Indeed, messaging apps are the perfect avenue to engage with customers and prospects.
Customer care flows naturally out of those one-on-one conversations.

Facebook’s view arises from a trend: messaging could eventually replace social networking as
the favorite online pastime. In 2015, the number of registered messaging app users was 25%
larger than that of social media. In late 2015, 2.5 billion people registered to use at least
one messaging app, and technology and strategy consulting firm Activate expects the number to
increase to 3.6 billion by 2018.

Facebook Messenger is at the forefront. In April 2017, the mobile Messenger app had 1.2 billion
 monthly active users worldwide. That places it second (behind WhatsApp) among mobile chat apps
 globally. Facebook Messenger is now overshadowing even China’s WeChat, which has dominated the
 Chinese messaging market with 600 million monthly active users.

Facebook Messenger is fast, mobile, and efficient, which makes it a great tool for
business/customer interactions and a valuable platform for customer care. KLM leverages Messenger
 effectively for customer interactions. The airline created a multilingual plugin that allows
their audience to use Messenger to receive travel information, booking confirmation, boarding
passes, and more.
Chatbots Can Improve Customer Care Efficiency

Businesses are starting to embrace Messenger bots to enhance customer care. Not all chatbots are
created equal though. The simple ones we’ve become accustomed to work like an automated phone
operator: “Press 1 for business hours, press 2 to get directions to our store.” More sophisticated
 bots like Uber’s allow Facebook users to request a ride without even opening the app.

One obvious benefit of chatbots is that they can augment your online availability. With audience
expectations of 24/7 accessibility on social channels, businesses have turned to automation to
meet the demand.

                         Facebook Helpline Number 1-844-861-7750

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Location: United States

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